Retail Media Data Analyst

JOB SUMMARY: We are seeking a Retail Media Data Analystfor Gulp Media Network, 7-Elevens Retail Media division. You will be a key part of the Gulp Media team, helping to enhance marketing strategies through audience research and segmentation. You will be utilizing our data platforms to conduct deep audience research, to help optimize campaign strategies and monitor and analyze the campaign performance.

KEY DUTIES AND RESPONSIBILITES:

- Use multiple internal and external platforms to conduct deep audience research and develop unique audiences in the market utilizing 7-Eleven's 1st party data

- Analyze data sets to uncover audience insights to optimize campaign strategies

- Coordinate with stakeholder to ensure data-informed decisions making in campaign execution

- Monitor and analyze campaign performance, identify trends and opportunities for optimization

- Work with team to tailor dynamic creative to each audience target, optimizing as needed throughout campaign

- Generate comprehensive reports that offer campaign performance, with clear insights and actionable recommendations for optimization .

EDUCATION AND EXPERIENCE:

Bachelors/4 Yr Degree required

YEARS OF RELEVANT WORK EXPERIENCE:

3+ years

SPECIFIC KNOWLEDGE AND SKILLS:

- Strong analytical background

- Expertise in Circana and market research preferred

- Expertise in digital media targeting utilizing 1st and 3rd party audiences

- Has experience with media execution

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.