Associate Marketing Manager, Social Media

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

JOB SUMMARY:

This role is responsible for driving cultural relevancy, discoverability, brand love and engagement with the 7-Eleven family of brands through social media. The role serves as the primary lead in planning social content for 7-Eleven, Speedway, Stripes, Slurpee and Laredo Taco Company, in support of business priorities, brand campaigns and cultural opportunities. Role is responsible for facilitating creative briefs, concepts, approvals, scheduling/publishing, community management and reporting with our social media agencies. Role is also responsible for light content-creation and real-time posting as needed, for behind-the-scenes, experiential events and POV content.

***This position is based in our corporate office located in Irving, Texas and will require the individual to reside in the Dallas-Fort Worth area.***

KEY DUTIES AND RESPONSIBILITIES:

• Lead all organic "always-on" social planning, execution and publishing for 7-Eleven, Slurpee, Speedway, Stripes and Laredo Taco Company, with various agency partners.
• Lead POC for Integrated Marketing social channel support planning and alignment with cross-functional teams (brand, proprietary food and beverage teams, delivery, digital, national vendor partners, shopper and 7Collection).
• Lead POC for social listening, reporting and social analytics. Works with agency partners to configure social listening dashboards for all planned social campaigns to capture earned conversation as well as owned social metrics, and present final social reports to cross-functional teams as needed.
• Lead social POC for all on-site brand events and activations—sometimes over the weekend or after hours (5-10% travel for shoots and activations as needed). Capture live content as needed. Post to social channels and engage/share real-time.
• Social content capture as needed, for real-time "social media manager POV" content (5-10% of time).

Lead the following social functions, in partnership with internal teams and agencies:

• Content Calendar scheduling/publishing across brands, tag posts by product/campaign (Sprinklr)
• Content Calendar planning inputs/lining up with Sprinklr (Trello)
• Posting any manual posts to TT static carousel and Stories, edits, songs to add in the app
• Sourcing/managing UGC approvals (for Slurpee)
• Community Management across brands (on and off page) in partnership with agency
• Lead all account password/permissions management and sharing
• Ad-Hoc reporting/dashboard requests
• Manage all store approval requests with operations, for any social shoots (owned, influencer or brand partners)

EDUCATION AND EXPERIENCE:

EDUCATION: Bachelors / 4 yr degree

YEARS OF EXPERIENCE: 5+ yrs

SPECIFIC KNOWLEDGE AND SKILLS:

• Social Media-saavy in all major platforms (including proficient knowledge in platform functionality, content best-practices, trends, comfortable with gen-z slang and "social" speak, and creative content ideas).
• Strong attention to detail with a commitment to quality and excellence.
• Must be extremely organized, detail-oriented, and capable of multitasking in a fast-paced, demanding environment.
• Excellent communication and collaboration skills, with the ability to work effectively with key stakeholders, cross-functional teams, and vendor partners.
• Ability to proactively identify problems, gaps in process or opportunities for enhancement, and provide recommendations for a solution.

Experience with the following Mar Tech platforms preferred, but not required:

• Sprinklr (social listening)
• Trello (social calendarization and planning)
• Workfront (creative approvals)
• Meta Business Suite (social management)
• Smartsheets (project management and tracking)

#LI-TK1

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.