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Private Brand Analytics & Insights Manager
Job ID 2024-268826▶ Who we are
Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.
As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee® and Big Bite®. “Brain Freeze” is a 7-Eleven registered trademark for our 53-year old Slurpee® and with over 77,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.
But there’s a lot more to our story and much more left to be written. We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services.
At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. It’s what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.
Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us.
▶ How we lead
At 7-Eleven we are guided by our Leadership Principles.
- Be Customer Obsessed
- Be Courageous with Your Point of View
- Challenge the Status Quo
- Act Like an Entrepreneur
- Have an “It Can Be Done” Attitude
- Do the Right Thing
- Be Accountable
Each principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.
▶ About This Opportunity
The Manager of Private Brands, Strategy & Analytics leads the Business Strategy and Analytics functions within the Private Brands business unit. Responsible for establishing and driving processes that drive the financial outcome of the business unit, highlighting actionable opportunities via analytics and ensuring consistent in-stock reliability.
Strategy:
- Designs and leads business unit forecasting and planning process. Develops a plan in conjunction with PDs, CMs and Private Brand team that achieves overall sales and profit goals of the business unit. Reviews and communicates updates to key executives and partners.
- Partners with Product Development Managers and Category Teams to identify how Private Brand growth initiatives financially impact the total Category and PSA.
- Designs and leads a process to review performance and opportunities within each BU to maximize franchisee and store gross profit.
- Partners with the Product Development Managers to assess the financial opportunity of new product initiatives, influencing prioritization of initiatives based on overall impact and effort to ensure maximum effectiveness and success.
- Provides analytical support during strategic vendor negotiations to ensure 7-Eleven is receiving the best possible cost for its products. Establishes a process to hold top-tier vendors accountable to performance metrics.
Analytics:
- Establishes KPIs (Key Performance Indicators) for key constituencies (Business Units, Zones, Areas, Product Directors, Category Managers). Strategically influences product life-cycle decisions, new product development opportunities, promotional opportunities and other elements with key groups.
- Creates consistent and actionable tools around verification (new item launches, promotional results, base-business, etc.) to identify opportunities and influence strategic direction of the category teams, rally operations and help franchisees and store managers understand opportunities to improve net income with Private Brands.
- Owns financial reporting and develops standard reports to help the Product Developers evaluate their businesses.
- Drives store participation of Private Brands by leading the creation of tools to assess Zone, Area and Store-level opportunities.
- Drives a culture of awareness of the value Private Brands brings to the organization and how it positively impacts the franchisee. Is the lead communicator to all levels (executive, operations, etc.) for this information.
- Identify macro level trends through research and consumer insights in order to increase scope and depth of private brand offerings across existing and new categories.
- Bachelors 4 year degree in business administration or related field / MBA or Masters preferred.
- 7+ years’ experience in roles with consulting, retail and/or product development.
- Strong analytic, modelling, and Excel skills required; other data analysis tools (SQL) preferred.
- Experience using marketing metrics, consumer insights and data to drive business decisions.
- Excellent written and verbal communication skills with attention to detail. Able to communicate complex information using presentations (i.e. PowerPoint)
- Time-management skills; able to thrive in a fast-paced environment and to manage multiple, competing priorities.
- Comfortable rolling up sleeves to execute initiatives, perform quantitative analysis and reach sound conclusions.
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