Senior CRM Specialist

Summary:

The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results.

Key Responsibilities

• Project Ownership & Execution: Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.
• Campaign Execution: Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
• Problem-Solving & Innovation: Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
• Process Improvement: Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
• Performance Tracking & Reporting: Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.

Share of time expectations

• 40% Personalization, ad hoc, and new initiatives
• 25% Delivery, Shopper, and Research programs
• 25% Administrative, coordination, and problem-solving activities
• 10% Added value activities, including process improvement and performance tracking

Qualifications

• Bachelor’s degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
• Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication and collaboration skills to work across teams.
• Experience in retail, e-commerce, or a subscription-based business model.
• Growth mindset with a passion for continuous learning, testing, and improving strategies.
• Comfort working with data, drawing insights, and making decisions based on KPIs.
• Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.