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Senior Fuel Loyalty Analyst
Job ID 2024-267925▶ Who we are
With more than 13,000 stores in the U.S. and 84,000 stores globally, it is no wonder 7-Eleven, Inc. has been named an iconic brand. In addition to 7-Eleven stores, 7-Eleven, Inc. also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost locations.
Since inventing the convenience industry in 1927, 7-Eleven has built a rich 96-year history filled with beloved products like Slurpee, Big Gulp and Big Bite, and fan-favorite holidays like Slurpee Day and Bring Your Own Cup Day.
Now, 7-Eleven is on a mission to contemporize the brand and redefine convenience – and we need your help.
▶ About This Opportunity
As a Fuel Loyalty Analyst within the Fuel Pricing Team, you will play a pivotal role in driving the success of our fuel loyalty programs and in delivering actionable insights to enhance customer engagement and business outcomes. This position offers a unique opportunity to develop exciting new capabilities within a large organization. You will collaborate closely with our Fuel team, Marketing, Digital Experience, Loyalty, Category teams, and our Media Agency.
Responsibilities:
Collaboration & Stakeholder Management:
- Act as a liaison between Fuel Loyalty and Merchandising, coordinating personalized offers and ensuring consistent execution of program branding, campaigns, and promotions across channels.
- Work closely with the CRM & Personalization teams to develop and implement test-and-learn strategies, consistently tracking and reporting results to key stakeholders.
- Manage day-to-day contacts with internal and external partners, coordinating efforts across geographies to ensure best-in-class loyalty promotions and customer experiences.
Program Management & Optimization:
- Oversee and refine the loyalty offer management process, developing efficient methods and tools to handle promotions.
- Support the setup and execution of loyalty promotions, including personalized offers, ensuring compliance with all relevant policies and regulations.
- Develop strategy and communication for our fuel loyalty program to optimize promotion offerings and overall customer communication.
Leadership & Problem Solving:
- Educate and promote a data-driven culture within the Fuel Loyalty team and the wider organization.
- Take initiative in identify opportunities for enhancing program effectiveness, leading transformational projects to deliver strong financial results.
- Serve as a thought leader, advocating for use of advanced analytics to inform business strategies and enhance customer loyalty.
Advanced Analytics & Insights:
- Utilize data and business intelligence to discover actionable insights that guide strategic decisions and improve loyalty program performance.
- Champion best practices in evaluating media campaigns and marketing activities, collaborating with our data science team to use advanced analytical methods.
- Lead the design and execution of advanced analytics projects, such as Marketing Mix Modeling (MMM) and A/B testing, to continually enhance marketing effectiveness.
- 5+ years of experience in marketing, marketing analytics, or loyalty program management, with a track record of leveraging data insights to make actionable recommendations for enterprise loyalty programs.
- Advanced degree in Marketing or an analytical discipline such as Finance, Mathematics, Statistics, Engineering, or related field is preferred.
- Experience working with creative teams in developing promotions or campaigns preferred, with emphasis on aligning promotions with strategic goals.
- Strong analytical and problem-solving skills, able to translate complex data into actionable business strategies.
- Excellent communication skills in English, both verbal and written, capable of presenting complex concepts to non-technical audiences.
- Proven ability to work collaboratively with stakeholders at various levels and across different geographies, managing projects to successful completion.
- Detail-oriented and results-driven, with a proactive approach and a passion for driving progress in a fast-paced environment.
Personal Qualities:
- Analytical, creative, and pragmatic thinker with a strong sense of curiosity and comfort in ambiguous situations.
- Collaborative problem solver focused on continuous improvement.
- Commercially minded, constantly seeking opportunities to strengthen the business.
- Ability to navigate complex organizations and take initiative in driving projects to completion.
- Comfortable with emerging technologies, eager to learn and adapt to meet business needs.
*This role is in Irving TX and Enon, OH. Role is onsite in the office and can be hybrid.
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