Senior Marketing Specialist - Influencer and Brand Collaborations

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.

JOB SUMMARY:

This role is responsible for driving cultural relevancy, discoverability, earned and organic reach and engagement with the 7-Eleven family of brands through the planning and activation of influencer campaigns, brand partnerships, social and merch collaborations and vendor partner amplification. The role leads influencer social strategy, planning and execution in support of key marketing initiatives throughout the year, as well as culture-led brand partnerships, collaborations and reactive cultural opportunities.

KEY DUTIES AND RESPONSIBILITIES:

• Lead all influencer campaigns (both planned and ad hoc) for 7-Eleven, Slurpee, Speedway and Laredo Taco Company brands, including: lead calls with agencies, write creative briefs based on business priorities, work with agencies and vendors to vet and approve influencer and partner selection, concepts, and content on behalf of the brand, follow up with agencies and vendors 2 weeks after live date for all reporting metrics and continually keep internal tracker updated to quantify EOY totals, and present influencer reporting to cross-functional teams.
• Lead all culture-first brand collaborations, including campaign development, production, launch, and rollout across organic social, 7Collection apparel drops, experiential activations and branded integrations.
• Lead vendor partner amplification plans, including: criteria for vendor program participation, strategy and recommended plan/approach, manage ongoing conversations with vendors, guide vendor shoots with watchouts and recommended approach for 7E amplification, review all content and share with internal team for approvals, communicate plans with operations and larger marketing team for awareness and/or amplification across owned channels.
• Lead agencies in data-capture and reporting for all influencer and partnership campaigns, including dashboard creation and optimization, social analysis and internal socialization. Create high-level recap decks to share with cross-functional stakeholders.
• Work closely with Operations team to approve stores for social content shoots and influencer shoots. Manage approved store tracker. Connect store team with influencer or content creator to ensure production alignment.
• Lead agencies in development of social strategy and campaign content supporting partnership campaigns.
• Social POC for all on-site partnership events and activations - sometimes over the weekend or late night (5-10% travel for shoots and activations as needed). Approve partner content real-time. Capture live content as needed. Post to social channels and engage/share real-time.
• Work with legal team and agencies to ensure all influencer and partner content abides by FTC requirements and standards, including all necessary disclosures.

EDUCATION AND EXPERIENCE:

EDUCATION: Bachelors / 4 yr degree

YEARS OF EXPERIENCE: 7+ yrs

SPECIFIC KNOWLEDGE AND SKILLS:

• Social Media-savvy in all major platforms, specifically Meta (Instagram and Facebook), TikTok and X (including proficient knowledge in platform functionality, content best-practices, trends, comfortable with gen-z slang and "social" speak, and creative content ideas)
• Ideally a minimum of 3-5 years’ experience leading influencer marketing campaigns
• Ideally a minimum of 3-5 years’ experience leading brand partnerships or collaborations
• Strong attention to detail with a commitment to quality and excellence.
• Must be extremely organized, detail-oriented, and capable of multitasking in a fast-paced, demanding environment.
• Excellent communication and collaboration skills, with the ability to work effectively with key stakeholders, cross-functional teams, and vendor partners.
• Ability to proactively identify problems, gaps in process or opportunities for enhancement, and provide recommendations for a solution.
• Experience with the following Mar Tech platforms preferred, but not required:
• Sprinklr (social listening)
• Trello (social calendarization and planning)
• Workfront (creative approvals)
• Meta Business Suite (social management)
• Smartsheets (project management and tracking)

#LI-TK1

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.