CRM & Life Cycle Marketing Specialist

CRM & Life Cycle Marketing Specialist

This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered.

The CRM & Life Cycle Marketing Specialist is responsible for driving CRM & life cycle strategies and initiatives that optimize customer journeys, driving engagement, retention, and revenue growth. You’ll develop and execute targeted, data-driven campaigns across email, push in-app messaging, and SMS to nurture 7-Eleven loyalty members from acquisition through long-term retention.

Reporting into the CRM Marketing Manager, as a member of the Marketing, Communications and Digital team at 7-Eleven Canada, you will bring knowledge in personalization and 1:1 communication, a passion for elevating the brand and customer experience, and a customer-obsessed mindset.

Responsibilities:

• Collaborate with the CRM Manager to develop and implement CRM marketing strategies to foster brand loyalty, drive customer engagement, retention and nurture customers at all lifecycles stages.

• Oversee end-to-end development and execution of customer journeys, and 1:1 campaigns ensuring personalization across email, SMS, push in-app messaging that drive a growth in trips, basket size and sales.

• Develop campaign briefs that drive sales growth and loyalty retention. 

• Develop and refine automated workflows for key customer journeys including onboarding welcome and member re-engagement.

• Responsible for maintaining day-to-day relationships with internal and external partners for technical deployment and scheduling of CRM campaigns and content.

• Responsible for monitoring performance KPI metrics and regularly reporting to the Marketing & Communication team, identifying opportunities for improvement. Continuously test and optimize messaging, timing, and targeting to maximize impact.

• Identify growth opportunities and drive continuous improvement using an innovative, collaborative and data-driven mindset.

• Partner cross-functionally with Marketing & Communications, Loyalty, Data and US teams to optimize 1:1 communication and personalize for relevancy.

• Monitors marketing trends, processes and technologies within function to achieve efficiencies.

Qualifications:

• Bachelor’s degree in marketing, communications, business, digital/e-commerce, or related field.

• Minimum of 3+ years’ experience in CRM and/or life cycle marketing, preferably in loyalty marketing for retail, convenience or QSR industry. 

• Experience in developing and executing successful email, push + SMS campaigns utilizing audience segmentation and offer strategies that have driven sales, grown member value and retained member loyalty.

• Experience with A/B testing and performance analysis, using data to inform strategy. Proficiency with monitoring and reporting on digital performance metrics.

• Ability to analyze data and translate insights into actionable recommendations.

• Strong knowledge of CRM management (experience with Salesforce Marketing Cloud preferred) in 1:1 communication and personalization marketing strategies.

• Detail Oriented with an ability to review and test messaging content.

• Strong Customer-First Mindset with an understanding of the customer journey and ability to provide value through communications.

• Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously. Ability to operate autonomously in a fast-paced, changing environment.

• Exceptional written and interpersonal skills, strong collaboration skills.

• Dynamic team player with the ability to collaborate across internal and external groups, including designers and developers.

The list of requirements, duties, responsibilities is not exhaustive but is merely the most accurate list for the current position. Management reserves the right to revise the job description and to require that other tasks be performed when the circumstances of the job change (for example, emergencies, changes in personnel, workload or technical development).

7-Eleven is an equal opportunity employer and does not discriminate against applicants based on race, color, religion, sex, sexual orientation, national origin, disability, or any other status or condition protected by applicable law. Accommodation is available on request for candidates participating in all aspects of the selection process.

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If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Change Initiative For Hiring.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.