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Marketing Manager - Food & Beverage - Canada

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Job ID 2024-269049
Address Toronto, Ontario, CA
Store-ID Toronto, ON Store-Type CAN Non-Store Additional Locations Calgary, Alberta, Canada; Edmonton, Alberta, Canada; Vancouver, British Columbia, Canada

Ready to bring your love of food and creativity to life?


Develop and execute a variety of marketing initiatives that accelerate brand awareness and perception to drive Fresh Food and '7Select Private Brand sales for brand 7-Eleven Canada.

The Food & Beverage Marketing Manager is responsible for multiple sub-brand portfolios including Slurpee, Big Gulp, Coffee, Hot Food, Crispy Classic Chicken, Healthy to Go, Tastes of the World, and Alcohol.

  • Through customer and consumer insights, develop and create marketing plans and platforms to develop our branded fresh food and proprietary beverage programs within brand guidelines.
  • Develop brand strategies and events to generate affinity, trust and earned media / referral with target customers.
  • Develop campaigns to improve customer awareness of product attributes, quality and initiate trial.
  • Develop briefs and lead agency teams to create taste appealing, craveable visuals and creative that sells.
  • Collaborate with cross-functional teams and vendor partners  to integrate marketing plans and business results.
  • Report results for all partnerships and programs monthly, deriving insights and learnings to inform and adjust future programs.
  • Partner within store marketing and digital teams to ensure that creative message/execution is on brand and delivers against program objectives for all owned, earned and paid approaches.
  • Build strong working relationships with cross-functional business partners (including merchandising, agency, contractors, and peer groups) to facilitate the execution and analysis of marketing initiatives.
  • Provide analysis and insight to measure and improve marketing program effectiveness.
  • Initiate consumer research including focus groups and online surveys to keep pulse with the customer wants and needs.
  • Plan and manage marketing budget, including monthly forecasting and accruals.
  • Manage and oversee production of food & beverage marketing assets including product photoshoots, videoshoots and influencer content.
  • Execute other projects as requested by Director.

• Proven track record of creative and resourceful approaches to unique business challenges in B2C retail and digital environments.


• Demonstrated ability in making brand-appropriate & business building strategic decisions


• Demonstrated ability to ideate and develop plans through data and consumer insights.


• Self-motivated with ability to take initiative and pursue opportunities


• Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution


• Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives


• Excellent written, communication and presentation skills ; Strong quantitative skills required


• Works well independently and with a small team, project management skills and creativity a must


Experience:
• 4-year bachelor’s degree
• 5+ years marketing experience required including briefing, managing agencies & contractor teams
• Retail industry and project management experience required
• Budget management experience required
• Experience working on highly-recognized, industry-leading fresh food / dispensed beverage brands preferred.

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