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Marketing Manager - Food & Beverage - Canada
Job ID 2024-269049Ready to bring your love of food and creativity to life?
Develop and execute a variety of marketing initiatives that accelerate brand awareness and perception to drive Fresh Food and Proprietary Beverage sales for brand 7-Eleven Canada, and sub brands like Slurpee, Big Gulp, Pizza, Taquitos & Crispy Classic Chicken
• Through customer and consumer insights, develop and create marketing plans and platforms to develop our branded fresh food and proprietary beverage programs within brand guidelines.
• Develop integrated programs and events to generate affinity, trust and earned media / referral with target customers.
• Develop campaigns to improve customer awareness of product attributes, quality and initiate trial.
• Develop briefs and lead agency teams to create taste appealing, craveable visuals and creative that sells.
• Initiate licensing agreements, negotiate all business terms, manage creative approval process and foster relationships with licensors to support merchandising department goals.
• Collaborate with cross-functional teams to integrate marketing plans and business results.
• Report results for all partnerships and programs monthly, deriving insights and learnings to inform and adjust future programs.
• Partner within store marketing and digital teams to ensure that creative message/execution is on brand and delivers against program objectives for all owned, earned and paid approaches.
• Build strong working relationships with cross-functional business partners (including merchandising, agency, contractors, and peer groups) to facilitate the execution and analysis of marketing initiatives.
• Provide analysis and insight to measure and improve marketing program effectiveness.
• Initiate consumer research including focus groups and online surveys to keep pulse with the customer wants and needs.
• Plan and manage marketing budget, including monthly forecasting and accruals.
• Execute other projects as requested by Director.
• Proven track record of creative and resourceful approaches to unique business challenges in B2C retail and digital environments.
• Demonstrated ability in making brand-appropriate & business building strategic decisions
• Demonstrated ability to ideate and develop plans through data and consumer insights.
• Self-motivated with ability to take initiative and pursue opportunities
• Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution
• Experience working with and presenting ideas to all levels of business partners, up to and including C-level executives
• Excellent written, communication and presentation skills ; Strong quantitative skills required
• Works well independently and with a small team, project management skills and creativity a must
Experience:
• 4-year bachelor’s degree
• 5+ years marketing experience required including briefing, managing agencies & contractor teams
• Retail industry and project management experience required
• Budget management experience required
• Experience working on highly-recognized, industry-leading fresh food / dispensed beverage brands preferred.
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