Senior Manager, Digital Product Management - Retail Media

The Digital Team at 7-Eleven is developing innovative technology to support both our customers and our stores, as well as providing critical Digital Technology support for the 7-Eleven enterprise. This role is on our Marketing Technology team, focused on building out Retail Media for 7-Eleven – both infrastructures to enable and defining Retail Media for our on-site technologies (e.g., 7-Eleven & 7NOW Application).

Product managers define product strategy, develop, launch, and enhance products and services that drive our business forward. You’ll work closely with our technology team to define product requirements and coordinate resources from key stakeholders. You'll also be responsible for identifying and tracking KPIs as you build these experiences. The ideal candidate is a highly organized individual, comfortable with ambiguity, with a strong ability to problem solve, and work cross-functionally.

Why choose 7-Eleven? Because we are disruptors. We are makers. We are innovators. We are here to make a lasting change, and that change starts with you.

Responsibilities of a Senior Manager, Product Management include:

• Retail Media Strategy & Vision
  • Define long-term strategy for the retail media network, ensuring alignment with Gulp Media’s broader vision.
  • Establish clear business metrics and KPIs (e.g., ad revenue, campaign effectiveness, user engagement), as well as the technical infrastructure developed to support all of Gulp Media.
  • Lead product vision, road mapping, goal setting, and rollout strategy.
• Technical Infrastructure, System Integrations (e.g., Ad Ops Tools, Ad Server / Content Management Systems, etc.), & Technical Oversight
  • Identify and manage integration of optimal ad tech tools (ad servers, CMS, Ad Ops Tools) for seamless content and ad management.
  • Ad inventory management: Ensure that the CMS and ad server are properly configured to handle inventory management, ensuring that ads are dynamically placed on the right products or pages.
  • Ad tech stack management: Oversee the technical architecture for ad serving, ensuring that all integrations with third-party ad servers, content management systems, OMS systems, are scalable, secure, and efficient.
  • Platform scalability: Work with engineering to ensure that the infrastructure can scale as ad traffic and content volumes increase.
• Product Development
  • Translate business goals and user needs into actionable product strategies and priorities.
  • Lead user research, test assumptions, and turn insights into product improvements.
  • Remove obstacles, prioritize stakeholder requests, and provide regular leadership updates.
  • Regularly and systematically use data to uncover opportunities, track product performance, and drive decision making.
  • Conduct Design Thinking, Agile, and LEAN rituals to promote ongoing communication, and iterative refinement of product and roadmap.
• Ad Product & Monetization Strategy
  • Define and refine in-app ad products: Create and enhance in-app ad formats such as sponsored products, native ads, and in-feed ads, sponsored searches, designed to seamlessly integrate with the retail app's shopping experience
  • Optimize in-app ad revenue models: Collaborate to design and optimize monetization models (CPC, CPM, CPA) aligned with user engagement.
  • Innovate with new ad formats: Explore and implement innovative ad formats such as interactive ads, video ads, and shoppable ads within the app, enabling users to engage directly with ads and purchase products without leaving the app.

Basic Qualifications:

• Bachelor’s Degree
• Minimum 3 years of experience in Digital product management
• Minimum 5 years of experience developing Retail Media Networks

Preferred Qualifications:

• Bachelor’s degree in business, Marketing, Computer Science, or Engineering
• MBA or master’s degree
• 2-4 years of experience in Agile product management, ideally in digital or advertising technology with a focus on building or scaling media or advertising products.
• Hands-on experience with integrating ad servers and content management systems within digital environments, particularly within apps, websites, or eCommerce platforms.
• Experience working in retail, e-commerce, or digital advertising environments, with a strong understanding of how retail media networks operate and generate revenue.

*Position not eligible for sponsorship

#LI-PG1

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.